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Big Bean
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BRAND IDENTITY CONCEPTBig Bean


Fast food is a convenient option for many, but it contributes to the high obesity rates in the U.S., especially among low-income communities. These families often lack access to healthier options and spend a significant portion of their income on fast food. They tend to opt for high-calorie, low-cost meals that are high in fat, cholesterol, and sodium.

Big Bean aims to meet the needs of these people while offering foods with better macronutrient distribution, lower cholesterol, and lower sodium, without sacrificing flavor or value. With neo-retro flair, a playful color palette, and an adorable mascot, Big Bean aims to deliver "feel-good food" to to those who need it most.

My Role: Art Director, Designer, Copywriter

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